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A good idea, really. Its nice to see they're attempting to bring a message to the people, rather than simply punishing them -after- they've gone beyond their limits. However, the following situation springs to mind:
21: 30 - 'Oh look, someone's sent me a text message telling me not to drink too much tonight! Good old government, taking care of me!'
22: 30 - 'Hey, you see that message earlier? Yeah, er... what did it say? 'Know your prohibits?' Yeah, sommat like that. Don't really remember.'
23: 30 - 'Hey guysh! I'm-a gonna try send a dirty text to the government number, hic!'
00: 30 - 'Er... anyone seen my phone?'
01: 30 - 'No dammit! I don't wanna go in the police car! He deserved it for hittin' me with that salad cream bottle! Nooooo!'
Point is this: Texting people in the early hours of the evening may be all well and good, but the message isn't really that powerful, especially considering that people will probably have started drinking before that anyway. It is a step in the right direction, but we've still got a long way to go.
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