16 July 2008 Cream And Ingenious Renew Partnership

Knowlsley - the site of last year's festival

16 July 2008

Cream And INgenious Renew Partnership

UPFRONT, news, night online, COMMENTS

Patrick McKenna’s investment and advisory group firm Ingenious has renewed its long-term relationship with dance music brand Cream.

The new arrangement will see the investment fund invest £1m into a new company, CFDT Limited, which will co-promote Cream's flagship Creamfields festival at the end of August. Cream chief James Barton explained "Using their investment we are able to deliver on our promise of the best Creamfields to date".

Creamfields, which celebrates its 10th anniversary this year, has expanded its format into a two-day for the first time. Headliners for the fest include Kasabian, Fatboy Slim, Underworld, Paul van Dyk, Tiesto and Soulwax.

Since launching in 1998, Creamfields has staged a successful international expansion of its brand, with events rolled out in more than 12 markets, including Argentina, Spain, Brazil, Poland and the Czech Republic.

Ingenious says its Live VCTs have raised in excess of £18 million ($35 million), with investment ploughed into such live music events as the Underage and Field Day Festivals and a series of concerts at Powderham Castle, as well as a new festival in Knowsley last year.

Patrick McKenna was ranked No. 9 in the Guardian newspaper's Media 100 list, published Monday.

From: Night Online

Subscribe to NIGHT magazine