11 June 2009

Planet Hollywood launches a new restaurant on Haymarket

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Planet Hollywood has revolutionised its offer with the opening of a new £5 million restaurant and bar on the Haymarket, London. The venue pioneers a fresh look for the brand in the UK and includes a prominent cocktail bar, where cocktails have been devised by legendary barman, Salvatore Calabrese. Design work has been masterminded by Jonathan Manser of The Manser Practise, whose past work includes Sketch, the newly revamped Waldorf Hotel and the W Hotel Group.

The open-plan space makes use of light from the vast ground floor windows, and features exposed brickwork and natural timber, accentuated by furnishings in rich jewel colours. In the new restaurant, movie memorabilia, screens and props will only be on display throughout select areas and will feature up-to-the-minute films, which will constantly be updated with new movie releases, keeping it interesting for restaurant guests. Planet Hollywood Bar has an emphasis on cocktails and targets post-work and late night drinkers.

A selection of beer, wines and champagne will be on offer and the main cocktail bar, located on the ground floor, with an additional mezzanine bar, will allow drinkers a great view across the venue. A ‘Best of British’ room features a permanent display of the most celebrated British films, both classic movies and new releases. A huge Union Jack bespoke carpet has been designed for this room, to celebrate the London location. A private room is also available for hire, which can be accessed via a separate entrance for visiting VIPs and celebrities, as well as further event spaces within the venue for dining or cocktail / canapé parties.

The updated décor and branding will be in keeping with the modern design of Planet Hollywood Resort & Casino in Las Vegas, which opened in November 2007. Additionally, the new ‘PH’ logo will be used throughout, which has been successfully received at the Planet Hollywood Resort & Casino in Las Vegas and reflects the brand’s decision to modernise and refresh their offering.

An extensive new menu will be served, featuring a selection of classic dishes that were launched at the original venue’s conception in 1993, as well as some Planet Hollywood favourites, such as the hugely popular Planet Burger. New dishes, originally created at the Planet Dailies restaurant in the Vegas resort, will also be introduced. A ‘Wok Station’ will cater for those who love Asian dishes and the restaurant will also offer a range of delicious pizzas for guests.

Robert Earl, CEO and Founder of Planet Hollywood International said: “I am delighted that Planet has a fabulous new home in London's West End. The new restaurant has an incredible ground floor position and gives us the perfect opportunity to unveil the new PH brand later this year.

“The Haymarket will become the flagship restaurant of the group and I plan to emulate the success we have achieved with our casino in Las Vegas in London.”

From: Night Online

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