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DRINKS NEWS
NEW HOEGAARDEN POS PACK
InBev UK is helping new draught Hoegaarden stockists establish the brand in-outlet with the launch of eye-catching point of connection material and new quality information for bar staff, including a pocket trouble-shooting guide to creating the perfect pint. The company is also introducing new sampling kits for current stockists to drive sales and... Read more
LIQUID ASSETS, DRINKS NEWS, JANUARY 2007, COMMENTS

A SWIFT HALF
STEVE GREENACRE
Along with his colleague Jan Brown, pioneering policeman Steve Greenacre created the innovative Best Bar None Awards scheme, which encourages and celebrates best practice in licensed venues. After being adopted by 60 cities nationwide, BBN is tangibly transforming the UK’s late night scene. I got into my job... After university I started out... Read more

LIQUID ASSETS, A SWIFT HALF, JANUARY 2007, COMMENTS

DRINKS NEWS
S&N BRAND WITH A TWIST
Market data on Foster’s Twist has confirmed that the new S&N UK brand has made a successful entry into the market. According to to S&N UK, market data and consumer tracking surveys have registered consumer demand for Foster’s Twist in both the on and off trade sectors that has surpassed expectations. The product, which was launched... Read more

LIQUID ASSETS, A SWIFT HALF, JANUARY 2007, COMMENTS

A MEASURED VIEW
CONTEMPLATING CHRISTMAS
Last December was a mixed bag for operators. Christmas Eve was quiet as the negative media coverage pre-licensing reform scared the infrequent clubber back to the suburbs. New Year’s Eve was busy with clubbers still eager to see in 2006 in a high energy atmosphere. With reform now in place and even the Daily Mail having to admit... Read more
LIQUID ASSETS, A MEASURED VIEW, DECEMBER 2006, COMMENTS

A SWIFT HALF
DAN WILKES
Along with Carlie Homnerger, Dan Wilkes is the entrepreneur behind cocktail specialists Create Cocktails, whose clients include the likes of Madonna, Kate Moss, Saatchi & Saatchi and Merrill Lynch. With its own event catering division, consultancy service and own brand drinks products, Create Cocktails supply the best in cocktail... Read more
LIQUID ASSETS, A SWIFT HALF, DECEMBER 2006, COMMENTS

DRINKS NEWS
BOBBING FOR APPLES
CGA Researcher Pete Jones stumbled across a unique bar concept on a recent field trip to Bristol. The Apple (pictured) is a cider-specialist bar operating from a boat in Bristol’s harbour that host a range of forty plus varieties of cider and perry. Whilst most of the drinks are from bottle, the bar also hosts six cask pumps of ever changing... Read more
LIQUID ASSETS, DRINKS NEWS, DECEMBER 2006, COMMENTS

A MEASURED VIEW
GLOBAL BEERS AND GROWING CHOICE
As I write this, the Home Secretary is setting out plans to limit the number of workers coming to Britain from Bulgaria and Romania when the countries join the EU next year. This is the latest development in an on-running debate about access to the UK for workers from central and Eastern Europe. Should our domestic beer producers be considering... Read more
LIQUID ASSETS, A MEASURED VIEW, november 2006, COMMENTS

DRINKS NEWS
WKD BECOMES POPULAR RTD
It’s official - WKD has surged to become the nation’s most popular ready-to-drink (RTD) brand in terms of total (on and off-trade) sales for the first time ever - helped by the successful arrival of WKD Red. Strong volume growth for WKD has reinforced its established on-trade market leadership and pushed it to the top spot in the take home... Read more
LIQUID ASSETS, DRINKS NEWS, NOVEMBER 2006, COMMENTS