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a swift half
kshama alur
Kshama Alur is Brand Manager for Inbev’s Artois products - which now includes the speciality brands Peeerman Artois and Artois Bock as well as the market leading premium lager Stella Artois. I got into my job… while working for a global youth organisation that facilitates international internships. I started off as an Assistant... Read more
LIQUID ASSETS, A SWIFT HALF, March 2007, COMMENTS

DRINKS NEWS
PERONI SPONSORS LONDON FASHION WEEK
Peroni Nastro Azzurro has become the first beer to officially partner with London Fashion Week, which took place at the Natural History Museum between 11 and 16 February. This popular week-long international fashion event attracts buyers, celebrities and press from across the world who come to view top designer Winter collections at VIP... Read more
LIQUID ASSETS, DRINKS NEWS, March 2007, COMMENTS

A MEASURED VIEW
BRANDS OF THE DECADE
2007 will see the 10th anniversary of Labour coming to power and Tony Blair leading us all into a Cool Britannia nirvana – no more sleaze, no more corruption, no more wars with Iraq, ah. Back then I was a full time political lobbyist (and Labour party member) so I could barely have been more excited - I still remember a mate of mine... Read more
LIQUID ASSETS, A MEASURED VIEW, February 2007, COMMENTS

DRINKS NEWS
NEW LEFFE KITS FOR RETAILERS
InBev UK is ensuring Leffe makes a massive impact at the point-of-connection with two new kits that include staff uniforms and mini-chalice branded glasses, to boost brand visibility and encourage sampling.Ken Valledy, Marketing Manager for Speciality Beers at InBev UK, says: “Speciality Beers can be valuable profit... Read more
LIQUID ASSETS, DRINKS NEWS, February 2007, COMMENTS

DRINKS NEWS
SWAROVSKI EDITION ALIZE BOTTLE
US spirit brand Alizé is set to launch a limited edition Alizé Rose bottle, covered entirely in authentic Swarovski crystals, in time for Valentines Day. Only a few bottles have been produced for the UK market, each of which has taken up to a staggering 100 man hours to create. The 70cl bottles will retail at £1,000. Commenting on the launch Alizé brand... Read more
LIQUID ASSETS, DRINKS NEWS, February 2007, COMMENTS

A SWIFT HALF
DAVID WIGHAM
Customer Marketing Director for Carling, David Wigham is facing a stiff challenge: waking consumers up to the appeal of ‘mid strength’ beers, as NIGHT finds out. I got into my job… Via a stroke of good fortune! I’d been in Corporate Banking all my working life which gave me a great business grounding - but at 30, I was ready to broaden my... Read more
LIQUID ASSETS, A SWIFT HALF, February 2007, COMMENTS

DRINKS NEWS
BUD SILVER TAKES TO AIRWAVES
The first ever above-the-line campaign for Bud Silver, the 4.1 percent lager launched by Anheuser-Busch in June of last year, broke on January 22. Developed as a European style beer with a fuller premium flavour, and launched exclusively for the UK, Bud Silver is the first standard lager from Anheuser-Busch, brewers of Budweiser... Read more
LIQUID ASSETS, DRINKS NEWS, February 2007, COMMENTS

A MEASURED VIEW
january sales
“January Sales” - the time-old response by retailers to the post Christmas lull in trading as we all count the cost of the festive season, tighten our belts and wait for that pay cheque at the end of the month. Unfortunately, the social impact of binge drinking drinking limits an operator’s ability to offer New Year bargains. Given the increasing... Read more
LIQUID ASSETS, A MEASURED VIEW, january 2007, COMMENTS