Page 4

DRINKS NEWS
Coca-Cola launch adult’s soft drink
This spring, Coca-Cola Enterprises (CCE) is introducing ‘Schweppes Straightcut’, an adult’s soft drink, into the UK on trade. The brands launch into trade is being supported by a £2 million marketing campaign as part of a heavyweight £5.6m spent in 2007 on ‘Schweppes’ as a brand. Available now, the four ‘Straightcut’ flavours are Pomegranate and... Read more
LIQUID ASSETS, DRINKS NEWS, NIGHT ONLINE, COMMENTS

A MEASURED VIEW
A DECADE IN POLITICS
Speculation is rife in Westminster that Tony Blair will announce his resignation as Prime Minister after the next round of elections in early May (put a bet on 3 May with 8 May as your saver). If matters take their course as expected that should mean Gordon Brown taking the helm soon after – there may need to be a formal election process... Read more
LIQUID ASSETS, A MEASURED VIEW, APRIL 2007, COMMENTS

DRINKS NEWS
ANHEUSER BUSCH FIND NEW STAR
After the launch of Chinese beer brand Harbin in February, Anheuser-Busch is bringing another global beer to the UK with a sales and marketing campaign to support the distribution of Estrella Damm Barcelona, one of the most-popular brands in Spain’s premium beer category. Estrella Damm now is available through an exclusive distribution... Read more
LIQUID ASSETS, DRINKS NEWS, APRIL 2007, COMMENTS

DRINKS NEWS
WAVERLEY AGREE PARTNERSHIP WITH SAB
WaverleyTBS Ltd and SA Brain & Co (SAB) have entered into a 10-year strategic partnership. Under a reciprocal trading agreement, WTBS will supply wines and spirits to SAB’s pub estate and free trade sales channel whilst SAB will supply its cask brands to WTBS for sales development and distribution throughout the UK. WaverleyTBS will also... Read more
LIQUID ASSETS, DRINKS NEWS, APRIL 2007, COMMENTS

A SWIFT HALF
HENRY BESANT
Henry Besant is one of the founders of the Worldwide Cocktail Club, an organisation dedicated to promoting cocktail culture around the world through premium brands, bars and bartenders. He has traveled to over 28 countries over the last three years and played a role in creating some of the country’s foremost bars and clubs, including All Star Lanes... Read more
LIQUID ASSETS, A SWIFT HALF, APRIL 2007, COMMENTS

DRINKS NEWS
SCOTLAND GETS MORGAN'S SPICED
This spring, Diageo Great Britain (GB) is bringing the Morgan’s Spiced ‘Out of the Ordinary’ entertainment events back to Scotland following a series of successful shows in November 2006. The “Out of the Ordinary” events are part of a £1million marketing campaign for Morgan’s Spiced that aims to further increase consumer affinity and drive sales... Read more
LIQUID ASSETS, DRINKS NEWS, april 2007, COMMENTS

A MEASURED VIEW
SCOTTISH SMOKING BAN - ONE YEAR ON
So, one year on from the smoking ban in Scotland, what has changed? The short answer is not as much as some expected. While some operators have been through a tough time (spare a thought for land locked community pubs and bingo halls) the YPV market has generally ridden the storm pretty well. While there have been reports of... Read more
LIQUID ASSETS, A MEASURED VIEW, MARCH 2007, COMMENTS

DRINKS NEWS
BEER BRANDS IN FAIRTRADE FORTNIGHT
Customers were given the chance to raise a glass to Fairtrade Fortnight (February 26 – March 11) thanks to an increasing number of venues stocking approved Fairtrade products. Fairtrade cask beers have been launched for the first time by two companies – Fairplay Ale from the Freeminer brewery and William... Read more
LIQUID ASSETS, DRINKS NEWS, MARCH 2007, COMMENTS