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drinks news
Pierhead purchasing launches authentic Mexican cerveza
03 July 2007: Imported Beer specialist Pierhead Purchasing is adding to its Latin beer offering with Mexican brewed-at-source cerveza, Mexicali.
Pierhead has already enjoyed considerable success with its Central and South American premium beer brands, including... Read more
drinks news
cider category set for further growth, cga report reveals
27 June 2007: The revival of the cider category has all the hallmarks of a sustained period of growth, a report from research consultancy CGA Strategy has revealed. Customers increasingly perceive cider as an all year round rather than a seasonal drink, the report... Read more
drinks news
Lady luck wins 42 BELOW Cocktail World Cup
26 June 2007: Last minute entry Leanne Davison of Lab Soho has beaten 14 of the country's leading male bartenders at the first 42 BELOW Cocktail World Cup at Taste of London on Friday 22 June. Despite torrential rain the 42 BELOW cocktail bar hosted 300 supporters who came... Read more
drinks news
GLAYVA BIDS TO BECOME NEW TASTE OF SUMMER
20 June 2007: Glayva liqueur has launched a new trade marketing initiative designed to encourage trial and boost awareness of the fruity malt whisky-based spirit drink. Throughout the summer months, the Glayva team will be out and about at the Channel 4 Taste... Read more
drinks news
XXXX SHOWs AUSSIE ATTITUDE WITH NEW DESIGN
19 June 2007: InBev UK is boosting the presence of lager brand XXXX with a dramatic new design for bottles and point of connection material that brings the laid-back Aussie attitude to life. The new branding features no-nonsense statements such as “At least they can’t ban drinking... Read more
drinks news
BRITVIC OPEN NEW ASEPTIC PRODUCTION LINE
16 June 2007: Britvic today opened a new £7.5 million aseptic production line at its Rugby factory. Allowing preservative-free production, the line will enable Britvic to enter new soft drink categories, such as the fast-growing pure juice category, which is worth over £1billion... Read more
drinks news
Taboo Launches second National Best Mates Week
14 June 2007: Vodka-based speciality drink Taboo, distributed in the UK by First Drinks Brands, is launching its second ‘National Best Mates Week’. Running from 25 - 31 June, targeting the key summer drinking period, the activity celebrates the... Read more
drinks news
First Drinks Brands Limited Launches Russian Standard Vodka in the UK
11 June 2007: First Drinks Brands Limited is bringing Russia’s number one premium vodka, Russian Standard, into its portfolio from this month. Russian Standard will further boost First Drinks Brands’ portfolio and provide the company with a serious contender in the valuable vodka... Read more
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