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27 july 2008
First Drinks Get the Royal Treatment
Leading independent distributor First Drinks Brands, has secured an exclusive deal with the Royal Opera House to showcase a range of its premium spirits - Russian Standard, Glenfiddich, Hendrick’s and Monkey Shoulder - in its bars, restaurants and dining rooms... Read more
23 july 2008
Sangres Trials At Edinburgh Festival
Cerveja Sagres, Portugal’s leading premium lager import, is bringing a taste of Portugal to Edinburgh this Summer through its sponsorship of the World Festival. The World Festival, which is the new venue for international music and dance, takes place from August 1-31 at St George’s West Church and will showcase performances from... Read more
21 july 2008
Russian Standard Launches Cinema Campaign
In the next phase of its £8m 2008 marketing investment, Russian Standard, Russia’s number one premium vodka distributed in the UK by leading independent distributor First Drinks Brands, is rolling out its first cinema advertising campaign... Read more
18 july 2008
Magners In Over 1,000 Venues
Just six weeks after the launch of Magners draught across the O’Neill’s estate, distribution has already been achieved in more than 1,000 outlets, with excellent feedback from customers and a strong sales performance. Martin Wolstencroft, Managing Director of Arc Inspiration Group LLP was one of the first to start offering... Read more
liquid assets, drinks news, night online, COMMENTS
16 july 2008
FOSTEr's gets behind Ripcurl boardmasters competition
The Cornish festival, which takes place on Newquay’s Fistral Beach from 4-10 August, is the UK’s largest free lifestyle sports event and attracts more than 200,000 visitors over seven days of surfing, skating, live music and partying... Read more
liquid assets, drinks news, night online, COMMENTS
14 july 2008
ANheuser-Busch to Merge With InBev
Anheuser- Busch has accepted a $52 billion takeover bid from Belgium-based InBev, creating the world's largest beer maker. Ending a month-long standoff, InBev, which makes Stella Artois and Beck's, agreed to pay $70 per share in cash for the maker of Budweiser, up from its original unsolicited bid of $65 per share, both... Read more
11 july 2008
Diageo INvests in Iconic 'Sea' ADvert
The makers of Smirnoff vodka, the world’s number one spirit brand, have announced a 70% increase in media spend in Great Britain for the iconic ‘Sea’ advert, thanks to its phenomenal success since the launch in 2007. Activity will begin in July and the £4.5 million investment will include the ad returning to TV screens, cinemas... Read more
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