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5 june 2008
kasteel gets celeb endorsement
Following the continued roll-out of Kasteel Cru into top style bars and restaurants across the UK, Coors sales team have recently secured three fantastic new listings including the two Michelin star Gidleigh Park in Devon. As well as being the only beer listed at Gary Rhodes restaurant at the Cumberland Hotel, Kasteel Cru has also.... Read more
4 june 2008
spirits category to benefit from Smirnoff Research findings
Diageo Great Britain has unveiled ground-breaking spirits category research that has the potential to unlock major growth within the category. The research identifies four defined drivers that will attract new... Read more
2 june 2008
cobra celebrate on trade expansion
Cobra Beer kicks off their summer campaign today with a party at the Green Carnation. The party will celebrate Cobra's successful expansion away from restaurants into a larger on trade market, and introduce their newest advertising campaign, their largest to date.... Read more
30 may 2008
shaker unveil new boutique training venue
Shaker BarSchools introduces their new boutique training venue, the BarSchool®, just two minutes walk from Old street tube station and the fashionable Hoxton Square... Read more
25 may 2008
peroni launches in canary islands
Peroni Nastro Azzurro, the world’s number one premium Italian beer and a jewel in the crown of leading brewer SABMiller’s international brand portfolio, launched yesterday in the Canary Islands. Peroni Nastro Azzurro represents Italian style in a bottle and embodies the craftsmanship, authenticity and passion for which Italy is known... Read more
liquid assets, drinks news, night online, COMMENTS
24 May 2008
Coors kicks off Fine Light campaign
Coors Brewers this week unveils its new television advertising campaign that sees the ice-cold, light tasting Coors Light beer return home – to Colorado’s Rocky Mountains – in time for the British Summer. “Hear Me Now!” kicks off on Friday 30th May and will air for eight weeks, supported by a £3 million integrated marketing campaign... Read more
liquid assets, drinks news, night online, COMMENTS
22 May 2008
tuaca summer sampling initiative
Tuaca will kick off a major sampling campaign across the UK this week with the Discover Tuaca on-trade promotion, which will target nine cities across the UK until September. The Discover Tuaca campaign is based on last year’s incredibly successful activity, which was the first year of Tuaca’s proactive national roll-out across the UK... Read more
20 May 2008
surprise campaign for Strongbow
Strongbow is launching new TV and radio advertising reinforcing the brand’s concept of Total First Pint Refreshment. Created by St Lukes, with media buying and planning through MediaVest, new TV and radio executions break nationally on May 19... Read more
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