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Monster Logo

3 july 2008
Monster Events planned at O2
Rising energy drink brand Monster will be hosting its own skate and BMX events at this year’s O2 Wireless festival in Hyde Park at the weekend. The private area will feature ‘Monster Vert Ramp & Reefer Truck’, and host Skate and BMX talent from both sides of the Atlantic. Invited guests, athletes and the occasional... Read more

Taboo

2 july 2008
taboo gets bottle redesign
Vodka fusion drink, Taboo, distributed in the UK by leading independent distributor First Drinks Brands, has been given an invigorating new makeover that complements the brand’s fun, contemporary image. To support the launch of the new look, Taboo has invested in an exciting on and off-trade marketing campaign targeting female consumers... Read more

Cocktail
2 july 2008
New Bartending competition from Maxxium
Bols, distributed by Maxxium UK, today announced its latest global campaign, “Capture the Spirit of Bols Around the World”. This new competition follows on from the highly successful “Bols Around the World” campaign which saw Russian... Read more
Stella Artois

1 july 2008
InBev Responds to Anheuser-Busch Rejection
InBev said today that it remains committed to its proposal to create the world's leading beer company through an acquisition of all the outstanding common shares of Anheuser-Busch Companies Inc. at $65 per share in cash, representing an... Read more

Grolsch

25 June 2008
Swing-Tops For Grolsch
Great design isn’t limited to fast cars and sleek buildings, and that’s why the Dutch have ensured that the iconic appeal of their classic Grolsch swingtop bottle has been retained in its new 21st Century re-design. In fact, they know that sometimes the simplest changes can make the biggest impact.  With its unique ‘swingtop’ design... Read more

 

 

 

Inver House whisky brand

20 june 2008
15 Wine & Spirit Awards for Inver House
Inver House Distillers, which recently claimed the prestigious title of ‘International Distiller of the Year’, is celebrating further success, having collected an astonishing 15 awards at the International Wine & Spirits Competition 2008.... Read more

 

John Hyman, First Drinks

18 june 2008
NEW SAles Director at First Drinks
Leading independent drinks distributor First Drinks Brands, wholly owned by William Grant & Sons, has appointed John Hyman as its new UK Sales Director. With over fifteen years experience in the food and drink industry, John Hyman joins First Drinks from Dairy Crest where he was Sales Director for the convenience channel... Read more

Hendrick's Croquet Tournament

18 june 2008
hendrick's Hosts Croquet Mixer
Bartenders from across the UK gathered in Bedford Square Gardens in London at the weekend for the Hendrick’s Bartender Croquet Championships. More than 100 of the bar world’s finest talent turned out to enjoy what has become an unmissable day out in the international bartendering calendar.  Donning outrageous Edwardian... Read more

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