Budweiser renews Premiership deal

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budweiser renews premiership deal

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25 May 2007: Budweiser announced a renewal of its partnership with the Premier League, extending the brand’s proud sponsorship of the world-class football league through the 2010 season. Budweiser also will continue to be the league’s ‘Official Online Partner.’ The international beer brand began its partnership with the Premier League in 2002.

Starting with the 2007-2008 season, the worldwide agreement will be expanded to cover all Anheuser-Busch brands, with the company’s flagship brand Budweiser leading marketing activities in the UK and China. Terms of the agreement were not disclosed.

“Our sponsorship of the Premier League enables Budweiser to connect with millions of adult beer drinkers and football fans in the UK and around the world,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc. “Budweiser and the Premier League set the very highest standards in everything we do, and together we will continue to reach fans of the world’s most popular sport.”

The deal will provide Budweiser with rights to use the Barclays Premiership competition logo and Lion and Trophy marks. Budweiser also will receive access to selected player imagery for use in advertising, point-of-sale materials and packaging. The agreement provides Budweiser with hospitality packages and match tickets for promotional activities, allowing the brand to bring customers and consumers even closer to the sport.

As the league’s ‘Official Online Partner,’ Budweiser will remain the exclusive alcohol sponsor and advertiser on www.premierleague.com a site attracting more than 3 million unique visitors each month.

“The Budweiser team has proven they are passionate about football both in England and around the world,” said Richard Scudamore, chief executive of the Premier League. “The Premier League is fortunate to have a partner whose brand’s popularity, like the great game of football, spans the globe. We look forward to continued success with Budweiser.”

From: NIGHT Online

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