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drinks news
AD CAMPAIGN FOR LA FAMILLE ARTOIS
liquid assets, drinks news, night online, COMMENTS
14 May 2007: InBev UK is boosting the sales momentum of La Famille Artois – with a new advertising campaign emphasising the unrivalled quality brewing heritage of the family of premium brands.
The campaign, which starts with outdoor and press advertising from May 21st and will run throughout the year, illustrates the centuries’ old roots of the brewery and the unique heritage and passion that has been handed down through many generations.
The campaign features a new strap line - “Pass On Something Good”. The strap line reflects the 600 years of Belgian brewing heritage behind the Artois beers, and encourages consumers to trial all three brands.
The campaign focuses on La Famille Artois which incorporates Stella Artois, speciality beer Artois Bock and newcomer Peeterman Artois, a premium 4% ABV lager. Recipes from the Artois Brewery archives in Leuven served as the inspiration for the modern day brews of Artois Bock and Peeterman Artois.
From: June 2007 Issue
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