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drinks news
Peroni launches in canary islands
Liquid assets , drinks news, night online, COMMENTS
Peroni Nastro Azzurro, the world’s number one premium Italian beer and a jewel in the crown of leading brewer SABMiller’s international brand portfolio, launched yesterday in the Canary Islands.
Peroni Nastro Azzurro represents Italian style in a bottle and embodies the craftsmanship, authenticity and passion for which Italy is known.
Globally, Peroni Nastro Azzurro is renowned for its innovative marketing and communications campaigns which reinforce the brand’s Italian style and heritage.
To celebrate the launch of Peroni Nastro Azzurro in the Canary Islands, the brand hosted a party last night at Auditorio de Tenerife.
This is followed by a launch tonight in Las Plamas de Gran Canaria. Elisabetta Gregoraci, the beautiful Italian model, TV presenter and finacée of Flavio Briatore, hosted the event and unveiled Peroni Nastro Azzurro to a crowd of press, celebrities and VIPs who were the first in the Canary Islands to sample the premium beer’s crisp and refreshing Italian taste.
The evening also included a catwalk show featuring some of Italy’s most renowned fashion designers.
Chris Taylor, Peroni Nastro Azzurro’s International Brand Director, commented:
“There are signficant opportunities for Peroni Nastro Azzurro’s growth in the Canary Islands and our research has highlighted the growing sophistication of consumers’ tastes, pointing to strong interest in a stylish, authentic Italian brand like Peroni Nastro Azzurro. Peroni Nastro Azzurro continues to win hearts and minds all around the world with the brand’s unique style positioning and Italian heritage. We have found that every country in the world recognises Italy as a beacon of style, passion and craftsmanship. Through our groundbreaking marketing and communications campaigns, Peroni Nastro Azzurro is reinvigorating the beer category and challenging people’s perceptions about traditional beer drinking, country by country.”
Peroni Nastro Azzurro is truly a global brand, now present in Australia, India, Russia, South Africa, the UK, the US, Colombia, France, Peru, Poland, Romania, Puerto Rico, Japan and of course its home in Italy.
From: NIGHT Online
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