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Cobra Beer is offocial BFI sponsor
Liquid assets , drinks news, night online, COMMENTS
Cobra Beer has strengthened its film ties after agreeing a two-year deal with The British Film Institute (BFI). As part of the arrangement, Cobra will be the Official Beer of the BFI Southbank complex and of the BFI’s major festivals. The sponsorship starts with The Times BFI 52nd London Film Festival, which takes place from 15th - 30th October and also includes the London Lesbian and Gay Film Festival in March 2009.
At The Times BFI 52nd Film Festival, Cobra will carry out sampling activity using a specially created Cobra-branded bar giving it exclusive access to the 115,000 festival-goers at Festival screenings. Cobra will showcase its 5% Premium and new Cobra Bite with Fresh Ginger beers. Cobra will also be available in 20 participating bar and cinema venues across London, which will host around 300 film screenings and special events.
In addition to the sponsorship of all after parties for gala events, Cobra has partnered with festival title sponsor, The Times to create an exclusive, members only venue. The Times Cobra Bar is open to invited guests for the duration of the Festival and is located at the Icon Bar in Leicester Square’s Empire Casino.
Emily Droy, Head of Sponsorship at the BFI said: "We are thrilled to have partnered with Cobra Beer. Having previously worked with them for the past three years on a range of projects, Cobra is a brand that has continually demonstrated their commitment and passion to supporting the British film industry.”
Will Ghali, Marketing Director of Cobra Beer added: “We are proud to continue our partnership with the BFI as Official Beer Sponsor of The Times BFI London Film Festival for the second year running. Our association with one of the most important events in the British film calendar showcases the progression of Cobra as a great supporter of the creative arts and allows us to reach our target consumers at premium events.”
From: NIGHT Online
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