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14 july 2008
ANheuser-Busch to Merge With InBev
Anheuser- Busch has accepted a $52 billion takeover bid from Belgium-based InBev, creating the world's largest beer maker. Ending a month-long standoff, InBev, which makes Stella Artois and Beck's, agreed to pay $70 per share in cash for the maker of Budweiser, up from its original unsolicited bid of $65 per share, both... Read more
11 july 2008
Diageo INvests in Iconic 'Sea' ADvert
The makers of Smirnoff vodka, the world’s number one spirit brand, have announced a 70% increase in media spend in Great Britain for the iconic ‘Sea’ advert, thanks to its phenomenal success since the launch in 2007. Activity will begin in July and the £4.5 million investment will include the ad returning to TV screens, cinemas... Read more
7 july 2008
Stella Artois four per cent roll out planned
A lower ABV variant of the Stella Artois lager brand is to be released in the on trade at the end of the year, say distributors InBev. The company released the new variant at an event in London today, announcing that it is aiming to capitalise on the growing popularity... Read more
7 july 2008
El dorado takes nine awards
El Dorado has been hugely successful since its UK launch at Mahiki earlier this year, picking up three Gold Stars (Best in Class), three Silver (Best in Class) and three bronze in the Rum section of the International Wine and Spirit Competition 2008... Read more
liquid assets, drinks news, night online, COMMENTS
5 july 2008
Finalists announced for cocktail world cup
Nine winning bartenders from across the nation’s best bars including Mahiki London, Lab London, Socio Rehab Manchester and Voodoo Rooms, Edinburgh have won their place to represent the UK in the 5th annual 42 BELOW Cocktail World Cup... Read more
liquid assets, drinks news, night online, COMMENTS
3 july 2008
Monster Events planned at O2
Rising energy drink brand Monster will be hosting its own skate and BMX events at this year’s O2 Wireless festival in Hyde Park at the weekend. The private area will feature ‘Monster Vert Ramp & Reefer Truck’, and host Skate and BMX talent from both sides of the Atlantic. Invited guests, athletes and the occasional... Read more
2 july 2008
taboo gets bottle redesign
Vodka fusion drink, Taboo, distributed in the UK by leading independent distributor First Drinks Brands, has been given an invigorating new makeover that complements the brand’s fun, contemporary image. To support the launch of the new look, Taboo has invested in an exciting on and off-trade marketing campaign targeting female consumers... Read more
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