Jacklyn Frahill

Jacklyn Frahill

A SWIFT HALF

JACKLYN FRAHILL

LIQUID ASSETS, A SWIFT HALF, OCTOBER 2006, COMMENTS

Jacklyn Frahill is brand manager for premium spirit brand, Alizé, which launched its fifth cognac based spirit, Alizé Rose, in the UK market earlier this year. Watch out for Alizé at next month’s Southport Weekender where it will be sponsoring the hugely popular Funkbase Room.

I got into my job... From the emerald isle, I moved to London on a graduate programme working for Pernod Ricard on Jameson Irish Whiskey. After a couple of years with Pernod Ricard, I was introduced to the amazing world of rum and the fabulous J. Wray and Nephew portfolio where I continued in my marketing career as brand manager for the cool and fun loving brand Alizé Cognac Liqueur.

If I met myself ten years ago, I’d tell myself… to follow your heart, aim for the sky and your dreams will follow.

My job involves… glamorous lifestyle, everyday sipping scrumptious Alizé cocktails (I wish!)

I love this business because… of the cocktails! And because the drinks industry is exciting and dynamic - the best industry to work in! Fabulous people, fabulous brands.

The biggest challenge I face is… Curbing my one vice - cocktails!

If I was in charge of the industry I’d… make cocktails a necessary part of the daily diet.

The way to the consumer’s heart is… to know and understand them and be able to relate to them.

The best place to drink in Britain is… anywhere that plays good music, serves great drinks and has a generous cocktail menu!

Favourite ‘man walks into a bar’ joke: Two hydrogen atoms walk into a bar. One says, “I think I’ve lost an electron.” The other says, “Are you sure?” The first says, “Yes, I’m positive...”

Draught or bottle: bottle

Desert island drink: rum

On the town: mojito

Nightcap: Dooley’s Original Toffee and Vodka, served chilled over ice… the best tasting cream liqueur in the world!

Not if it were the last drink in the world: Potcheen!

From: October 2006 Issue

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